We recognized that the world of retail bra sales was missing an essential piece of the buyer experience, finding the perfect fit for every-body. We partnered with CEO of Bra Fittings By Court,  Courtney Killpack, a Certified Bra Fit Specialist, to bring professional bra fitting to women worldwide. She imagined an online space where women could find a bra that not only fits correctly, but also receive the best size and product recommendations based on body shape and size. Together we wanted to make professional bra fittings easy and accessible enough that anyone could do it from the comfort of their own home using AI technology, which maps body shape and size to products based on scientific data from more than 35,000 in-person professional bra fittings. Our technology provides pure and accurate information from the start, resulting in much more accurate fittings and happier customers.